What is a ‘full-stop product’ and what is its importance in today’s world?

Did you know that a statistic from the Department for Environment, Food and Rural Affairs published that the recycling waste is still less than 50% average across the UK? And that the UK produces more than two million metric tonnes of plastic packaging waste?

Should a product that can contribute a solution be used widely?

With this, there needs to be a product that is never really going to be thrown away. Something that can be taken down, rebuilt or repurposed. The joy of this product is that if it does become broken then it can be fully recycled back into a new bit of product the same or better.

“The climate crisis is at a critical stage because of the damage we’re doing in terms of the throwaway society, the circular economy is not a solution. Circular is the mindset which is just delaying the process.”

The name of this product is ‘full-stop product’. The aim of this is to utilise recycled material rather than virgin material AND THEN NEVER REMAKE AGAIN. With most products in place, there tends to be a short life cycle of a few hours or a few days.

Yes, the item is recycled, and possibly recycled again but then thrown away into a landfill or incinerated which just further adds to the CO2 problem. This is a postponement of unusable waste rather than stopping altogether.

Ideal use

Therefore, a full-stop product means that once the product is produced, it has to last a lifetime. Using OGEL as an example – the product is made up of recycled plastic packaging waste. This is then ground up into plastic pellets which are then extruded into OGEL profile to form a whole product.


A full-stop product like OGEL is not exclusive to aiding a major problem such as the climate crisis but it can be a solution for other issues too, such as natural disasters.

According to Checkatrade.com, the average cost to fully fit out a home to prevent and restore flooding is upwards of £2000 – currently, the UK spends around £600m on flood defences, with many being a one-time use only. With a product that is watertight, like OGEL, the uses can be repeated… meaning it’s not only cost-effective but reduces waste too.

“There’s a lot of value you place on it, you’re not going to throw it away. A product that is not ‘full-stop’ means you have to be very conscious of its lifespan, putting it in a charity bag isn’t good enough.”

It was reported that youth homelessness is up 40% in the last 5 years. This means the future of the construction landscape can also change – a full-stop product within construction has to last a long time which allows a full-stop product like OGEL to take away the reliance on brick and cement in a cost-effective manner due to its modular properties.

In terms of safety and warmth, OGEL has a lower u-value (rate of transfer of heat through a structure) than a double-skinned brick wall with cavity insulation. Additionally, OGEL panels are coated with an intumescent coating which provides a high standard of fire resistance.

These benefits mean the issues around substandard housing can be addressed – having OGEL pods means temporary but long-term sustainable and suitable housing can be provided in homeless hotspots.

Does it stop there?

A full-stop product can be created in different industries to aid other world issues, but what we know about a full-stop product like OGEL within construction means we have the solution to all three issues by getting the world to build with our 21st-century construction system.

Check out our ebrochure to find out more…